February 23, 2015
Ellie Wilcock is CAFOD’s PR officer. Today, her personal Lent journal focuses on Fairtrade Fortnight.
This Lent I’m keeping a hope journal, and over the coming weeks will be sharing a number of my entries on this blog. My journal – which closely follows CAFOD’s Lent Calendar – will be a place to record my joys, hopes, concerns and inspirations. A place to reflect on everything for which I am grateful, and the values by which I try to live my life.
Today marks the beginning of Fairtrade Fortnight – an annual campaign organised by the Fairtrade Foundation to raise awareness of its work. Over the past 20 years, Fairtrade has become the best known ethical label in the UK, and the two week period from now until Monday 08 March is the perfect time to celebrate the successes of the Fairtrade movement. It’s a time to speak out for justice in solidarity with the communities living in extreme poverty, and reflect on changes we can make in our daily lives to help ensure that small-scale farmers and producers enjoy fair terms of trade.
Every Fairtrade product bought helps to transform the lives of more than 1.4 million people in 74 countries around the world – an astonishing figure. However, with over 50% of the UK public still not actively choosing to buy Fairtrade products – and only around 7% of tea sold in the UK Fairtrade-certified – there’s clearly still much to be done to spread the word. Continue reading “Hope Journal 2015: Fairtrade Fortnight”