Hands On supporters: building an emotional bond
July 22, 2015
Daniel Collins works in CAFOD’s Fundraising team focussing on our Hands On initiative.
One of the most exciting parts of my job is working on Hands On – a scheme which enables you to support a specific community as they undertake an ambitious project that will change their lives. Our first project in Kitui, Kenya, started one year ago, and aims to bring water to the community by transforming the local landscape.
One of the really interesting things about Hands On is that, because people’s donations go towards one specific project, and because we gather lots of information about the project to send out to Hands On supporters every month, it really creates a strong emotional bond between the Catholic community here in England and Wales and the community in Kitui. Something I have been very keen to do is to find ways for supporters to send their own messages of encouragement to Kitui.
Last Christmas everyone who had donated to Hands On was sent a card with a message from Kitui and a postcard where they could add their own personal Christmas message in response. The postcards were then sent on to Kenya where they were shared with members of the community and our local partners.
I was delighted by how many hundreds of people took up the opportunity, and was deeply touched by the messages people chose to send. I would like to share a few of these messages with you now. Continue reading “Hands On supporters: building an emotional bond”